John is such a pleasure to work with. A brilliant and down-to-earth advisor who is perfect for a start-up and equally comfortable advising on a complex transaction. Shift Law is responsive, thoughtful and caring - and the fact that they're great IP lawyers is a bonus.

 I contacted Shift Law about a business name trademark issue that had me stumped even after hours of doing my own online research. John got in touch with me very quickly and was able to provide extremely knowledgeable, professional legal and business advice about my trademark search. I now understand the next steps for protecting my trademark and brand and am able to move forward on my business plans with a lot of awareness of the law or any risks I need to mitigate. I highly recommend Shift Law. They definitely know their stuff!

 Shift Law is more than just an excellent intellectual property law firm. They are a trusted set of hands into which we can place our clients and referrals for all of their IP needs. John Simpson and his team are fearless in their advocacy and organized in their execution: whether it’s a relatively straightforward trademark application, advice on an IP arrangement in a brand new industry, or a defence of a client’s IP rights, John makes you feel like he’s right there beside you, calmly and effectively lighting the way. It’s a pleasure to have the opportunity to work with Shift Law and we look forward to many more chances to do so.

 John and his team are consummate professionals and are highly effective in their specialized field of expertise. They've helped us successfully defend an onerous lawsuit and successfully registered our trademarks and even defended them successfully against 2 challenges from companies much larger than our own. It was not by accident that I wrote "successfully" so many times in this review - it's because it's the best word to describe what you'll get out of working with this firm.

 An amazing, innovative firm. Shift have been value-added partners to Lapidarius and several of our clients over the years. White shoe firm quality, small firm agility, genuineness and authenticity to a set of values that don’t change, whatever we throw at them. Recommend very highly. Shift have earned their position as our trademark and IP firm of record. BHA